Dissemination and Sentiment Analysis of Mega Sports Events Based on Big Data Statistics Under Social Media Environment

Jiajia XIONG, Wei LIU, Jianwei MA

系统科学与信息学报(英文) ›› 2025, Vol. 13 ›› Issue (2) : 221-239.

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系统科学与信息学报(英文) ›› 2025, Vol. 13 ›› Issue (2) : 221-239. DOI: 10.12012/JSSI-2023-0132

    Jiajia XIONG1(Email), Wei LIU2,3,*(Email), Jianwei MA1(Email)
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Dissemination and Sentiment Analysis of Mega Sports Events Based on Big Data Statistics Under Social Media Environment

    Jiajia XIONG1(Email), Wei LIU2,3,*(Email), Jianwei MA1(Email)
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Abstract

Given the rise of artificial intelligence, big data analytics has emerged as an important tool for processing and assimilating the enormous volume of data available on social media. It is of great theoretical and practical significance to explore the public opinion diffusion process and characteristics, and users' emotions of mega sports events based on big data statistics in the social media environment. This paper takes the Jakarta Asian Games, Russian World Cup and PyeongChang Winter Olympics held in 2018 as cases, uses text mining and social network analysis methods to analyze the dissemination process of social media users' data, presents the semantic words disseminated in sports events through high-frequency word cloud diagrams, and summarizes the general rules of public opinion dissemination. The results show that the more users' participation, the greater diffusion volume, and the diffusion process shows fast increasing, short duration, scattered topics, diversified contents, and strong guidance and weak continuity of attention. The high-frequency words, except for the names of the events, such as "cheer", "win the game" and "must win", have obvious concentration of emotional words.

Key words

big data statistics / social media / mega sports event / media diffusion / sentiment analysis

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Jiajia XIONG, Wei LIU, Jianwei MA. . 系统科学与信息学报(英文), 2025, 13(2): 221-239 https://doi.org/10.12012/JSSI-2023-0132
Jiajia XIONG, Wei LIU, Jianwei MA. Dissemination and Sentiment Analysis of Mega Sports Events Based on Big Data Statistics Under Social Media Environment. Journal of Systems Science and Information, 2025, 13(2): 221-239 https://doi.org/10.12012/JSSI-2023-0132
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