[1] Arndt J. Role of product-related conversations in the diffusion of a new product. Journal of Marketing Research, 1967, 4(3):291-295.
[2] Hennig-Thurau T, Gwinner K P, Walsh G, et al. Electronic word-of-mouth via consumer-opinion platforms:What motivates consumers to articulate themselves on the Internet?. Journal of Interactive Marketing, 2004, 18(1):38-52.
[3] Cheung C M K, Thadani D R. The impact of electronic word-of-mouth communication:A literature analysis and integrative model. Decision Support Systems, 2012, 54(1):461-470.
[4] Kozinets R V. E-tribalized marketing? The strategic implications of virtual communities of consumption. European Management Journal, 1999, 17(3):252-264.
[5] Bickart B, Schindler R M. Internet forums as influential sources of consumer information. Journal of Interactive Marketing, 2001, 15(3):31-40.
[6] Haubl G, Murry K B. Intelligent double agent. MIT Sloan Management Review, 2006, 43(3):8-12.
[7] Jin L Y. The Effects of online WOM information on consumer purchase decision:An experimental study. Economic Management, 2007, 29(22):36-42.
[8] Xia L, Bechwati N N. Word of mouse:The role of cognitive personalization in online consumer reviews. Journal of Interactive Advertising, 2008, 9(1):3-13.
[9] Bounie D, Bourreau M, Gensollen M, et al. Do online customer reviews matter? Evidence from the video game industry. SSRN Working Paper Series, 2008.
[10] Xi H, Xu J F, Luo S X, et al. Comparative study of the effect of on-line vs tranditional WOM on consumer's purchase decision. Finance & Trade Economics, 2008, 2:98-128.
[11] Lee M, Youn S. Electronic word of mouth (eWOM) how eWOM platforms influence consumer product judgement. International Journal of Advertising, 2009, 28(3):473-499.
[12] Hao Y Y, Ye Q, Li Y J, et al. How does the valence of online consumer reviews matter in consumer decision making? Differences between search goods and experience goods. Hawaii International Conference on System Sciences. IEEE, 2010:1-10.
[13] Chang L Y, Lee Y J, Huang C L. The influence of e-word-of-mouth on the consumer's purchase decision:A case of body care products. Journal of Global Business Management, 2010, 6(2):1-7.
[14] Goyette I, Ricard L, Bergeron J, et al. E-WOM scale:Word-of-mouth measurement scale for e-services context. Canadian Journal of Administrative Sciences, 2010, 27(1):5-23.
[15] Lee K T, Koo D M. Effects of attribute and valence of e-WOM on message adoption:Moderating roles of subjective knowledge and regulatory focus. Computers in Human Behavior, 2012, 28(5):1974-1984.
[16] Yang J, Kim W, Amblee N, et al. The heterogeneous effect of WOM on product sales:Why the effect of WOM valence is mixed?. European Journal of Marketing, 2012, 46(11/12):1523-1538.
[17] Zou P, Yu B, Hao Y. Does the valence of online consumer reviews matter for consumer decision making? The moderating role of consumer expertise. Journal of Computers, 2011, 6(3):484-488.
[18] Yoo C W, Sanders G L, Moon J. Exploring the effect of e-WOM participation on e-Loyalty in e-commerce. Decision Support Systems, 2013, 55(3):669-678.
[19] Li X, Wu L. Measuring effects of observational learning and social-network word-of-mouth (WOM) on the sales of daily-deal vouchers, Proceedings of the 201346th Hawaii International Conference on System Sciences. IEEE Computer Society, 2013:2908-2917.
[20] Filieri R. What makes online reviews helpful? A diagnosticity-adoption framework to explain informational and normative influences in e-WOM. Journal of Business Research, 2015, 68(6):1261-1270.
[21] Kim W G, Lim H, Brymer R A. The effectiveness of managing social media on hotel performance. International Journal of Hospitality Management, 2015, 44:165-171.
[22] Purnasari H, Yuliando H. How relationship quality on customer commitment influences positive e-WOM. Agriculture and Agricultural Science Procedia, 2015, 3:149-153.
[23] López M, Sicilia M. Determinants of E-WOM influence:The role of consumers internet experience. Journal of Theoretical and Applied Electronic Commerce Research, 2014, 9(1):28-43.
[24] Alfina I, Ero J, Hidayanto A N, et al. The impact of cognitive trust and e-Wom on purchase intention in C2C e-commerce site. Journal of Computer Science, 2014, 10(12):2518-2252.
[25] Liu F, Xiao B, Lim E T K, et al. Do others' opinion matter? Investigating the impact of gender differences on trustworthiness of e-WOM, Proceedings of the 201649th Hawaii International Conference on System Sciences (HICSS). IEEE Computer Society, 2016:909-918.
[26] Zhang M, Lei M. The Dynamic interaction between product sales, EWOM and online observation learning information-An empirical analysis based on the information of notebook sales page in Tmall. Economic Management, 2016(2):91-101.
[27] Yan Q, Wu S, Wang L, et al. E-WOM from e-commerce websites and social media:Which will consumers adopt?. Electronic Commerce Research and Applications, 2016, 17:62-73.
[28] Dellarocas C. The digitization of word of mouth:Promise and challenges of online feedback mechanisms. Management Science, 2003, 49(10):1407-1424.
[29] Liu Y. Word of mouth for movies:Its dynamics and impact on box office revenue. Journal of Marketing, 2006, 70(3):74-89.
[30] Kiecker P, Cowles D. Interpersonal communication and personal influence on the Internet:A framework for examining online word-of-mouth. Journal of Euromarketing, 2002, 11(2):71-88.
[31] Chintagunta P K, Gopinath S, Venkataraman S. The effects of online user reviews on movie box office performance:Accounting for sequential rollout and aggregation across local markets. Marketing Science, 2010, 29(5):944-957.
[32] Gilly M C, Graham J L, Wolfinbarger M F, et al. A dyadic study of interpersonal information search. Journal of the Academy of Marketing Science, 1998, 26(2):83-100.
[33] Bansal H S, Voyer P A. Word-of-mouth processes within a services purchase decision context. Journal of Service Research, 2000, 3(2):166-177.
[34] Brown J, Broderick A J, Lee N. Word of mouth communication within online communities:Conceptualizing the online social network. Journal of Interactive Marketing, 2007, 21(3):2-20.
[35] Chevalier J A, Mayzlin D. The effect of word of mouth on sales:Online book reviews. Journal of Marketing Research, 2006, 43(3):345-354.
[36] Chen Y, Wang Q, Xie J. Online social interactions:A natural experiment on word of mouth versus observational learning. Journal of Marketing Research, 2011, 48(2):238-254.
[37] Moul C C. Measuring word of mouth's impact on theatrical movie admissions. Journal of Economics & Management Strategy, 2007, 16(4):859-892.
[38] Li X, Hitt L M. Self-selection and information role of online product reviews. Information Systems Research, 2008, 19(4):456-474.
[39] Klayman J, Ha Y W. Confirmation, disconfirmation, and information in hypothesis testing. Psychological Review, 1987, 94(2):211.
[40] Cui G, Lui H K, Guo X. The effect of online consumer reviews on new product sales. International Journal of Electronic Commerce, 2012, 17(1):39-58.
[41] East R, Hammond K, Lomax W, et al. What is the effect of a recommendation?. The Marketing Review, 2005, 5(2):145-157.
[42] Berger J, Sorensen A T, Rasmussen S J. Positive effects of negative publicity:When negative reviews increase sales. Marketing Science, 2010, 29(5):815-827.
[43] Herr P M, Kardes F R, Kim J. Effects of word-of-mouth and product-attribute information on persuasion:An accessibility-diagnosticity perspective. Journal of Consumer Research, 1991, 17(4):454-462.
[44] Hu N, Liu L, Zhang J J. Do online reviews affect product sales? The role of reviewer characteristics and temporal effects. Information Technology and Management, 2008, 9(3):201-214.
[45] Sussman S W, Siegal W S. Informational influence in organizations:An integrated approach to knowledge adoption. Information Systems Research, 2003, 14(1):47-65.
[46] Doh S J, Hwang J S. How consumers evaluate eWOM (electronic word-of-mouth) messages. Cyber Psychology & Behavior, 2009, 12(2):193-197.
[47] Wood W. Retrieval of attitude-relevant information from memory:Effects on susceptibility to persuasion and on intrinsic motivation. Journal of Personality and Social Psychology, 1982, 42(5):798.
[48] Gilly M C, Graham J L, Wolfinbarger M F, et al. A dyadic study of interpersonal information search. Journal of the Academy of Marketing Science, 1998, 26(2):83-100.
[49] Bansal H S, Voyer P A. Word-of-mouth processes within a services purchase decision context. Journal of Service Research, 2000, 3(2):166-177.
[50] Bristor J M. Enhanced explanations of word of mouth communications:The power of relationships. Research in Consumer Behavior, 1990, 4(1):51-83.
[51] Kelman H C, Hovland C I. "Reinstatement" of the communicator in delayed measurement of opinion change. The Journal of Abnormal and Social Psychology, 1953, 48(3):327.
[52] Kiecker P, Cowles D. Interpersonal communication and personal influence on the Internet:A framework for examining online word-of-mouth. Journal of Euromarketing, 2002, 11(2):71-88.
[53] Forman C, Ghose A, Wiesenfeld B. Examining the relationship between reviews and sales:The role of reviewer identity disclosure in electronic markets. Information Systems Research, 2008, 19(3):291-313.
[54] Hu N, Liu L, Zhang J J. Do online reviews affect product sales? The role of reviewer characteristics and temporal effects. Information Technology and Management, 2008, 9(3):201-214.
[55] Steffes E M, Burgee L E. Social ties and online word of mouth. Internet Research, 2009, 19(1):42-59.
[56] King R A, Racherla P, Bush V D. What we know and dont know about online word-of-mouth:A review and synthesis of the literature. Journal of Interactive Marketing, 2014, 28(3):167-183.
[57] Brown J J, Reingen P H. Social ties and word-of-mouth referral behavior. Journal of Consumer Research, 1987, 14(3):350-362.
[58] Godes D, Mayzlin D. Using online conversations to study word-of-mouth communication. Marketing Science, 2004, 23(4):545-560.
[59] Cheung M Y, Luo C, Sia C L, et al. Credibility of electronic word-of-mouth:Informational and normative determinants of on-line consumer recommendations. International Journal of Electronic Commerce, 2009, 13(4):9-38.
[60] Doh S J, Hwang J S. How consumers evaluate eWOM (electronic word-of-mouth) messages. CyberPsychology & Behavior, 2009, 12(2):193-197.
[61] Lee J, Park D H, Han I. The effect of negative online consumer reviews on product attitude:An information processing view. Electronic Commerce Research and Applications, 2008, 7(3):341-352.
[62] Park D H, Lee J, Han I. The effect of on-line consumer reviews on consumer purchasing intention:The moderating role of involvement. International Journal of Electronic Commerce, 2007, 11(4):125-148.
[63] Zhang W, Watts S A. Capitalizing on content:Information adoption in two online communities. Journal of the Association for Information Systems, 2008, 9(2):73.
[64] Dellarocas C, Zhang X M, Awad N F. Exploring the value of online product reviews in forecasting sales:The case of motion pictures. Journal of Interactive marketing, 2007, 21(4):23-45.
[65] Sher P J, Lee S H. Consumer skepticism and online reviews:An elaboration likelihood model perspective. Social Behavior and Personality:An international journal, 2009, 37(1):137-143.
[66] Obermiller C, Spangenberg E R. Development of a scale to measure consumer skepticism toward advertising. Journal of Consumer Psychology, 1998, 7(2):159-186.
[67] Cheung C M K, Thadani D R. The effectiveness of electronic word-of-mouth communication:A literature analysis. Proceedings of the 23rd Bled eConference eTrust:Implications for the Individual, Enterprises and Society, 2010:329-345.
[68] Xia L, Bechwati N N. Word of mouse:The role of cognitive personalization in online consumer reviews. Journal of Interactive Advertising, 2008, 9(1):3-13.
[69] Bone P F. Word-of-mouth effects on short-term and long-term product judgments. Journal of Business Research, 1995, 32(3):213-223.
[70] Resnick P, Kuwabara K, Zeckhauser R, et al. Reputation systems. Communications of the ACM, 2000, 43(12):45-48.
[71] Mudambi S M, Schuff D. What makes a helpful review? A study of customer reviews on Amazon.com. MIS Quarterly, 2010, 34(1):185-200.
[72] Blazevic V, Hammedi W, Garnefeld I, et al. Beyond traditional word-of-mouth:An expanded model of customer-driven influence. Journal of Service Management, 2013, 24(3):294-313.
[73] Lee J, Lee J N. Understanding the product information inference process in electronic word-of-mouth:An objectivity-subjectivity dichotomy perspective. Information & Management, 2009, 46(5):302-311.
[74] King R A, Racherla P, Bush V D. What we know and don't know about online word-of-mouth:A review and synthesis of the literature. Journal of Interactive Marketing, 2014, 28(3):167-183.