The Effect of Instant Messaging Social Media Platform Characteristics on Consumers' Purchase Intention: An Empirical Study of WeChat
Yi HUANG, Zhuo SUN, Adam PILOT, Hong ZHAO, Zongshui WANG
系统科学与信息学报(英文) ›› 2022, Vol. 10 ›› Issue (1) : 65-83.
The Effect of Instant Messaging Social Media Platform Characteristics on Consumers' Purchase Intention: An Empirical Study of WeChat
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