| Variable Name | Full-model Regression | |
| Ordinary Video | Deep Synthesized Video | |
| Cut-off term 1 / 2 | 0.764*** | 1.789*** |
| Cut-off term is 2 / 3 | 1.582*** | 2.755*** |
| Cut-off term is 3 / 4 | 2.051*** | 3.304*** |
| Cut-off term of 4 / 5 | 2.822*** | 3.881*** |
| Video type | 0.193** | 0.196** |
| Log video duration | 0.191*** | |
| Video clarity | 0.087 | |
| Total number of videos played by log-publishers | 0.123*** | 0.139*** |
| Forms of fraud | 0.412*** | |
| Video realism | 0.042 | |
| Global test of the model | The | The |