Research on the Satisfaction Impact Factors of China-Eurasia Expo: From the Perspectives of Local Residents and Exhibitors

Jianglong LI, Wei LIU, Yueyang FENG, Zongshui WANG, Hong ZHAO

Journal of Systems Science and Information ›› 2020, Vol. 8 ›› Issue (2) : 116-129.

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Journal of Systems Science and Information ›› 2020, Vol. 8 ›› Issue (2) : 116-129. DOI: 10.21078/JSSI-2020-116-14
 

Research on the Satisfaction Impact Factors of China-Eurasia Expo: From the Perspectives of Local Residents and Exhibitors

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Abstract

Understanding the satisfaction impact factors of China-Eurasia Expo is important to hold and improve the Expo. This paper divides the impact factors of satisfaction into local residents and exhibitors' aspects. Firstly, this paper constructs a five-dimension conceptual model to measure the local residents' satisfaction which consists of the degree of promoting economic development, environmental protection, cultural quality, urban convenience and urban brand image of the China-Eurasia Expo. 898 valid questionnaires were collected and structural equation model (SEM) was used to validate the constructed model and the proposed hypotheses were proved; the path coefficients of cultural quality, urban convenience and urban brand image to locals' satisfaction are all greater than 0.90, indicating that they have high impacts on local residents' satisfaction, while the path coefficient of the degree of promoting economic development to residents' satisfaction is 0.695, indicating a relatively low impact. Secondly, this paper constructs a five-dimension conceptual model of exhibitors' satisfaction which includes infrastructure, management level, service quality, organizing effect, and advancement. 708 valid questionnaires were collected and SEM was used to valid the constructed model and the proposed hypotheses. The results show that the five path coefficients to exhibitors' satisfaction are higher than 0.7, all hypotheses were proved.

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local residents / exhibitors / China-Eurasia Expo / satisfaction / impact factors

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Jianglong LI , Wei LIU , Yueyang FENG , Zongshui WANG , Hong ZHAO. Research on the Satisfaction Impact Factors of China-Eurasia Expo: From the Perspectives of Local Residents and Exhibitors. Journal of Systems Science and Information, 2020, 8(2): 116-129 https://doi.org/10.21078/JSSI-2020-116-14

1 Introduction

The Belt and Road initiative has made great achievements between China and related countries since it was launched in 2013 by President Xi Jinping[1]. These cooperative initiatives have strengthened the interaction between China and other countries, expanded cooperation areas, promoted trade growth, increased investment and industrial cooperation and accelerated the interconnection of infrastructures such as railways, highways, ports, energy and telecommunications. Under this condition, the government supports Xinjiang to seize the opportunity to expand its opening up and promote the social and economic development. During the five years of practice, the Belt and Road initiative directly stimulates local tourism and logistics leading to build a popular and attractive concept appeals for co-business, co-construction and sharing. As a pivotal transport hub, Xinjiang attracts more and more domestic and foreign merchants who are planning to strengthen economic and trade cooperation and benefit from the development opportunities of co-constructing the Belt and Road.
As a kind of modern service industry, exhibition consists of exposition, conference and relative activities. Its participants involve exhibitors, visitors, groups of exhibitions, local residents, and their satisfaction to the expo has a great impact on holding the expo successfully[2]. For the competition of exhibition industry has become fierce, it is important to enhance the competence advantages of the exhibition industry. The China-Eurasia Expo is the development of Urumqi Foreign Economic and Trade Fair, The first expo was held in 2011 which attracted 32 countries participation and signed related contracts up to 185.056 billion yuan, which was 77.9% higher than the 19th Urumqi Foreign Economic and Trade Fair, and total foreign transaction amount up to 5.506 billion dollars. The 2nd China-Eurasia Expo was held from in 2012 with 55 participating countries and signed related projects up to 206.853 billion yuan, which was 11.78% higher than the first time, and total foreign transaction amount up to 6.241 billion dollars. The 6th China-Eurasia Expo was held in September 2018 with the theme of "Belt and Road to Build and Share" which aims to seize the opportunities, deepen exchanges, work together and seek the way of common development, and 25 key enterprises in Xinjiang signed 2.896 billion yuan with enterprises along the route. The 6th China-Eurasia Expo involved 704 exhibitors, includes 27 China top 500 enterprises, 5 world top enterprises, 62 industry-leading enterprises, 237 outstanding province-level enterprises and 104 autonomous regional enterprises. For the consideration of high quality requirement, the organizing committee rejected 111 domestic and foreign enterprises that did not meet the standards. Although the number of related projects at the 6th Expo decreased by 40 compared with those in the previous session, the amount of investment in the project reached 268.047 billion yuan, an increase of 16.39% over the previous session[3].
Service quality is an important impact factor of the success of exhibition, Chen and Wang[4] analyzed the service quality of the exhibition based on the IPA method and found that lacking interest, inadequate drinking water facilities, insufficient affinity of service personnel, inconvenient access to the venue and high food prices adversely affected service quality. Cai and Chen[5] evaluated service quality of Qingdao Horticultural Expo based on KANO and QFD and suggested that the organizers should put more emphasis on service and management. Zhang, et al.[6] studied consumer behaviors in China-ASEAN Expo and related to motivation theory, decision-making behavior theory and satisfaction theory. Wang, et al.[2] made a quantitative analysis of 10 main metrics of exhibition according to a survey during the 2nd China-Asia-Europe Expo and proposed suggestions to improve audience satisfaction. Wang, et al.[7] also used structural equation model to explore the impact factors influencing strength to satisfaction. From the prior studies, we find that current researches relative to exhibition mainly focus on analyzing exhibitions' value chain, redesigning service process, service quality, constructing waring mechanism of exhibition service and assessing exhibition satisfaction[8]. With the development of the exhibition industry, people become more interested in trade fair, expo satisfaction has become an important factor to assess whether an expo successfully held or not[7]. Only by improving the overall quality of the expo and enhancing relevant personnel satisfaction, the expo can achieve the ultimate economic and social benefits. So this paper investigates impact factors of local residents and exhibitors' satisfaction of the China-Eurasia Expo and then promote suggestions to improve the expo satisfaction.

2 Study One: Factors Influencing Local Residents' Satisfaction

2.1 Theoretical Background and Hypotheses

Exhibition industry has become an important growth-point of regional economy, promoted the development of related industries with its strong impetus effects and played a dominant role in sustainable development of regional economy[9−11]. Prior studies have argued its importance, Ran[12] found that the exhibition economy can effectively attract external funds and private capital investment to the development of local resources, Xu and Jin[13] also found that exhibition activities play an important role in integrating markets of goods and services by advertising and other marketing activities to promote consumption. Similarly, Kim, et al.[14] analyzed the exhibition industry in Korea through the input-output model and proposed that it could increase employment and residents' income. Based on the prior research we propose the following hypothesis:
H1: The promoting effects of China-Eurasia Expo on economic development positively affect locals' satisfaction.
As a smokeless industry and green industry, modern exhibition industry advocates the concept of resource-saving, environmental protection and has become a dazzling growth point in the ecological green economy[15, 16]. Kim[17] analyzed the impact of exhibition industry on environmental protection by studying how the low-carbon green growth policy can be transformed into practical transportation measures and tourists' environmental protection concept; Andrea Collins, et al.[18] used ecological footprint analysis and environmental input-output analysis to quantitatively assess the impact of competition and exhibition on environmental protection. Prior research shows that environmental protection effects can impact the success of exhibition, therefore, we propose the following hypothesis:
H2: The promoting effects of China-Eurasia Expo on environmental protection positively affect locals' satisfaction.
Several studies have verified that exhibition also could enhance the development and construction of city culture[19]. For example, Liu[20] and Xie[21] constructed the evaluation metrics to measure the social effects of the expo and showed that the expo positively associated with local residents' unity, cohesion and civilization. Besides, affected by the exhibition, local residents will improve their understanding of local history and culture, civilized level, mandarin and foreign language level[22]. Therefore, we propose the following hypothesis:
H3: The promoting effects of China-Eurasia Expo on cultural quality positively affect locals' satisfaction.
Ran[12] proposed that exhibitions could promote the investment of urban infrastructure in a short duration and thus beautify urban appearance. Xie and Guo[21] also investigated the importance of exhibition tourism characteristics and performance perception in Shanghai and pointed out that local residents perceived the exhibition promotes infrastructure construction and offers them more amusements. Therefore, we propose the following hypothesis:
H4: The promoting effects of China-Eurasia Expo on urban convenience positively affect locals' satisfaction.
Exhibition is one of the effective ways for enterprises to participate in international competition, and it can improve the city image, enhance its popularity and reputation, and effectively promote its competitiveness in sustainable development[10, 13, 23, 24]. Ran believed that the exhibition industry should adhere to the strategy of industrialization, branding and position accurately based on the city's characteristics[12]. In addition, exhibitions have a certain impact on urban publicity and promotion[16]. Dwyer, et al.[25] assessed the comprehensive impact of the exhibition from a perspective of city image, Kim and Walker[26] studied the role of exhibition industry in urban regional development from the perspective of locals' pride through principal component analysis (PCA) and confirmatory factor analysis (CFA). Therefore, we propose the following hypothesis:
H5: The promoting effects of China-Eurasia Expo on city brand image positively affect locals' satisfaction.
Figure 1 provides an overview of our theoretical framework of study one for the factors influencing locals' satisfaction in China-Eurasia Expo based on the above five hypotheses.
Figure 1 Framework of impacted factors of local residents' satisfaction

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2.2 Data Description and Empirical Analysis

Based on previous research, this paper develops the scale that measures the local residents' satisfaction with the China-Eurasia Expo. Table 1 presents the items which were measured by a seven-point Likert scale (1= "totally disagree", and 7= "totally agree").
Table 1 Items of locals resident' satisfaction
Dimension Questionnaire items Dimension Questionnaire items
Promotion of economic development X1: Increased the employment opportunities of urban local residents Improvement of Urban Convenience X16: Increased opportunities for local residents to participate in international activities
X2: Expanded the scope of goods and services in cities X17: Increased consumption opportunities for urban local residents
X3: Increased the local business opportunities X18: Enhanced amusements for urban local residents
X4: Increased the locals residents' income X19: Improved the convenience of city travel
X5: Promoted local investment attraction X20: Improved public security in cities
Promotion of environmental protection X6: Enhanced the environmental awareness of locals X21: The construction of exhibition facilities improves urban infrastructure
X7: Improved the beautify the urban environment Promotion of City Brand Image X22: Promoted the image of the city as an international metropolis
X8: Reduced the noise and garbage near the embassy
X9: Increased frequency of locals participating in environmental protection activities X23: Increased local residents' sense of pride
Promotion of Cultural Quality X10: Improved the moral level of local residents X24: Improved domestic influence of the city
X11: Improved the level of Mandarin and foreign languages of locals
X12: Deepened locals' understanding of urban history and culture X25: Promoted the
X13: Promoted the cultural exchanges between locals and exhibitors
X14: Promoted the improvement of the civilized degree of folk customs and customs. X26: Improved the city popularity
X15: Promoted the improvement of locals' sense of unity
We first collected 126 questionnaires for reliability analysis through pre-survey. In order to improve the reliability of the developed scale, we eliminated one item (X5) and performed a CFA with the remaining 25 items. The overall Cronbach's alpha value was 0.696, meeting the basic reliability requirements and indicating a relatively high internal consistency. On this basis, 1400 questionnaires were sent out from March 1 to April 30, 2019, and 898 valid questionnaires were retrieved. The valid recovery rate was 64.14%. Statistical analysis of the data showed that the values of Cronbach's alpha in all dimensions were higher than 0.60, indicating high reliability.
Table 2 Descriptive statistics
Dimensions and variables Mean Value Standard deviation Cronbach's α Dimensions and variables Mean Value Standard deviation Cronbach's α
Economic development X1 4.85 0.908 0.798 Urban Convenience X16 4.68 0.926 0.733
X2 5.04 0.796 X17 4.57 0.95
X3 4.99 0.833 X18 5.1 0.887
X4 4.72 0.853 X19 4.91 0.817
Environmental protection X6 4.7 0.854 0.696 X20 4.77 0.864
X7 5 0.874 X21 4.92 0.799
X8 4.84 0.999 City Brand Image X22 4.96 0.836 0.818
X9 4.81 1.04 X23 4.65 0.939
Cultural Quality X10 5.03 0.912 0.833 X24 4.69 0.896
X11 4.97 0.856
X12 4.82 0.841 X25 4.79 0.859
X13 4.79 0.9
X14 4.58 0.903 X26 4.64 0.921
X15 4.73 0.874

2.3 Results Analysis

On the basis of descriptive statistical analysis, we use AMOS 17.0 software to calculate the main fitness index of the model. The results are shown in Table 3.
Table 3 Fitness indicators
Fitness index CMIN/DF NFI RFI IFI TLI CFI RMSEA
Numerical value 4.776 0.885 0.854 0.906 0.881 0.906 0.065
Table 3 presents the main indexes of the proposed model which reveal good model fit. Specifically, the value of CMIN/DF is less than 5, and RMSEA is 0.065 less than 0.08. The values of NFI, RFI, IFI, TLI and CFI are all greater than 0.85, which indicates that the overall fitness of the model is ideal. The normalized path coefficients of the model are shown in Figure 2 (*** indicates P< 0.001 and ** indicates P< 0.01).
Figure 2 Standardization path of constructed model

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As Figure 2 shows, prompting effects of China-Eurasia Expo on local economy, environmental protection, cultural quality, urban convenience and brand image positively associate with locals' satisfaction, and H1∼H5 were supported. Specifically, the path coefficients of cultural quality, urban convenience and urban brand image to locals' satisfaction are greater than 0.90, revealing relatively high impacts on locals' satisfaction, while the path coefficient of degree of promoting economic development to residents' satisfaction is 0.695, indicating a relatively low impact on local residents' satisfaction compared with the rest three paths.

3 Study Two: Factors Influencing Exhibitors' Satisfaction

3.1 Theoretical Background and Hypothesis

Exhibitors are the providers of products and services for spectators during exhibition process[27]. As one of the main bodies of exhibition activities, exhibitors play a crucial role in the whole exhibition process, since they provide funding support and display their products or services[28]. Existing studies related to the exhibitor' satisfaction mainly focus on the factors affecting their satisfaction. For example, based on the general customer satisfaction model, Zhang, et al.[29] proposed a research model to exam the impact factors of exhibitors satisfaction in Xinjiang Agricultural Products Fair, the model included perceived quality, perceived value, industry environment, customer loyalty and exhibitors' expectations. Chen[30] induced three factors impacted exhibitors' satisfaction, they are information acquisition, exhibition service quality and exhibition environment. Fang, et al.[31] also studied the factors influenced exhibitors' satisfaction, including industry environment, exhibition expectation, perceived quality, perceived economic value, perceived social value, customer satisfaction and customer loyalty. Kim[32] divided the purpose of participating in the exhibition into "Sales target" and "Non-Sales target" and summarized the five dimensions including visit, infrastructure, human-based service, amenities and public relations as service quality metrics of the exhibition, his research found that visit, infrastructure and human-based services significantly impacted the satisfaction of the exhibition.
Current researches also have studied how to improve exhibitions' quality and the way to enhance exhibitors' loyalty by identifying factors impact exhibitors' satisfaction. For example, Tang[33] thought that exhibition organizers should understand the market demand, increase the quantity and quality of exhibitors to improve the exhibition quality and exhibitors' satisfaction. Cai, et al.[34] classified 35 elements of exhibition service quality by refined Kano model and put forward suggestions to improve the exhibition service quality and enhance exhibitors' satisfaction. Qi, et al.[35] demonstrated that exhibitors' satisfaction had an impact on their loyalty, She also explored how to maintain exhibitors from the aspects of geographical distribution, new exhibitors, repeated exhibition rate, and competitive brand exhibitions.
Infrastructure construction is a key indicator to ensure whether an exhibition could be host successfully or not, prior studies have verified its importance. For example, Kim[36] noted that exhibition facilities, infrastructure construction and exhibition accessibility could affect exhibitors' satisfaction and their retention willingness. Chang[37] extended the impactors of exhibitor satisfaction and loyalty into five dimensions: Traffic, catering, accommodation, infrastructure construction and exhibition costs. Qiao and Sui[38] analyzed the venue, network, equipment and sanitation conditions of the infrastructure in Taiyuan Coal Expo and suggested that the exhibition should strengthen its infrastructure construction to improve exhibition quality. Therefore, we propose the following hypothesis:
H1: The infrastructure level of China-Eurasia Expo has a positive impact on exhibitors' satisfaction.
Rashid, et al.[39] found that exhibitors' satisfaction can be improved by improving environmental conditions, such as spatial layout, functions, signs, symbols and physical dimensions of crafts. Jeong, et al.[40] believed that favorable layout also has a positive impact on maximizing marketing performance. Besides, they extracted data of visitors' paths to explore the optimal standard and layout, and effective layout can improve exhibitor satisfaction. Hence, management is crucial to organize the exhibition and impact the exhibitors' satisfaction. Therefore, we propose the following hypothesis:
H2: The management level of administrative department of China-Eurasia Expo has a positive impact on exhibitors' satisfaction.
Kim[41] found that service providers in the exhibition should segment exhibitors into different groups to meet their different requirements, and an effective rating system should be established for the international exhibition to increase the service quality and exhibitor satisfaction. Lee and Kim[42] divided exhibition service quality into tangibility, reliability, empathy, assurance and responsiveness five dimensions, they demonstrated that reliability, tangibility and empathy have significant impact on exhibitors' performance and their satisfaction. Therefore, we propose the following hypothesis:
H3: The service quality of China-Eurasia Expo has a positive impact on exhibitors' satisfaction.
Kang and Thomas[43] pointed that expanding social relations and increasing sales are the main purposes of exhibitors' participation in the exhibition, the more customers participation, the more chance they reach the deals and form new cooperation relationships. Kim[44] found that sales prompting and market information collecting positively associated with the overall exhibitor satisfaction. Hence, we propose the following hypothesis:
H4: The holding effectiveness of China-Eurasia Expo has a positive impact on exhibitors' satisfaction.
Taking exhibition industry in Guangxi province as a case, Xiong[45] proposed that facing the strategic opportunity of "the Belt and Road" and the China ASEAN Expo, exhibition industry in Guangxi province should be large scale, specialization and internationalization. Zhong[46] put forward the concept of exhibition branding according to the economic and social benefits of exhibitions in China, it is necessary for China-Eurasia Expo to improve the degree of internationalization, specialization, marketization and brand building to promote its long-term development. Hence, we propose the following hypothesis:
H5: The advancement of China-Eurasia Expo has a positive impact on exhibitors' satisfaction.
Figure 3 provides an overview of our theoretical framework of the impact factors influencing exhibitions' satisfaction in China-Eurasia Expo based on the above five hypotheses.
Figure 3 Framework of impacted factors of exhibitors' satisfaction

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3.2 Data Description and Empirical Analysis

Consistent with previous research, this paper performs the scale that measures exhibitors' satisfaction of the China-Eurasia Expo, including infrastructure, management level, service quality, organizing effect and advancement. Table 4 presents the items and they were measured by a seven-point Likert scale.
Table 4 Items of exhibitors' satisfaction
Dimension Questionnaire items Dimension Questionnaire items
Infrastructure X1: The convenience of transportation in the Expo host city Service quality X15: Guidance service of the Expo
X2: Accommodation conditions of the Expo X16: Service quality of the security personnel
X3: Dining facilities of the Expo X17: Basic services such as hydropower
X4: Hygienic conditions of the Expo X18: Catering service of the Expo
X5: Communication facilities of the Expo X19: Transportation services quality
X6: Medical facilities of the Expo X20: Communication services quality
X7: Logistics facilities of the Expo X21: Logistics service quality
X8: Emergency management facilities of the Expo X22: Medical services quality
Management level X9: Management and coordination ability of the Expo managers X23: Service quality during emergency processing
X10: Work efficiency of the Expo Staff X24: Volunteer Service quality
X11: Rationality of the venue layout Organizing effect X25: Number of buyers
X26: Buyers quality
X12: Staff quality of the Expo X27: Quantity and quality of transactions
X28: The effect of Expo publicity on trade promotion
X13: Convenient and efficient workflow during the Expo Advancement of exposition X29: The degree of the Expo internationalization
X30: The degree of the Expo specialization
X14: The ability to dispose security incidents of the Expo X31: The degree of the Expo marketization
X32: The degree of the Expo branding
We first distributed 200 questionnaires randomly to the exhibitors for pre-survey and collected 153 valid questionnaires with an effective rate of 76.5%. The overall Cronbach's alpha value was 0.941 without eliminating any items, revealing a high internal consistency. On this basis, we started a formal survey, from March 1 to April 30, 2019, we randomly invited 720 enterprises participating the exhibition from Beijing, Shanghai, Tianjin, Heilongjiang, Jilin etc. Finally, 708 valid questionnaires were collected with an effective rate of 98.33%. Statistical analysis of the data showed that the values of Cronbach's alpha were all higher than 0.60, indicating a high reliability (see Table 5).
Table 5 Descriptive statistics
Dimensions and variables Mean Value Standard deviation Cronbach's α Dimensions and variables Mean Value Standard deviation Cronbach's α
Infrastructure X1 4.81 0.981 0.833 Service quality X15 4.71 0.913 0.856
X2 5.04 0.817 X16 4.64 1.021
X3 4.97 0.854 X17 4.54 1.046
X4 4.7 0.902 X18 5.07 0.911
X5 4.56 1.022 X19 4.81 0.972
X6 4.65 0.894 X20 4.25 1.135
X7 4.99 0.91 X21 4.74 1.005
X8 4.83 1.063 X22 4.63 1.038
Management level X9 4.77 1.135 0.815 X23 4.54 1.008
X10 4.99 0.993 X24 4.5 1.058
X11 4.94 0.906 Organizing effect X25 4.78 0.898 0.807
X26 4.6 0.985
X12 4.78 0.892 X27 4.53 0.981
X28 4.32 0.997
X13 4.76 0.958 Advancement X29 4.52 0.97 0.886
X30 4.63 0.983
X14 4.56 0.941 X31 4.63 0.992
X32 4.68 0.94

3.3 Results Analysis

Based on the descriptive statistical analysis, we use AMOS 17.0 software to calculate the main fitness index of the model. The results are shown in Table 6.
Table 6 Fitness indicators
Fitness index CMIN/DF NFI RFI IFI TLI CFI RMSEA
Numerical value 2.751 0.896 0.876 0.931 0.917 0.930 0.050
Table 6 presents the main indexes of the proposed model which reveal very good fit indices. Specifically, the value of CMIN/DF is 2.751 less than 5, and RMSEA is 0.065 less than 0.08. The values of NFI, RFI, IFI, TLI and CFI are all greater than 0.85, which indicate that the overall fitness of the model is ideal. The normalized path coefficients of the model are shown in Figure 2 (*** indicates P< 0.001 and ** indicates P< 0.01).
As shown in Figure 4, the infrastructure, management level, service level, holding effectiveness and advancement of the Expo have positive impacts on exhibitors' satisfaction, and H1∼H5 were supported. Specifically, the path coefficients of the management level and service quality to exhibitors' satisfaction are greater than 0.90 reveals that high impacts on exhibitors' satisfaction, while the path coefficient of the infrastructure, holding effectiveness and advancement to exhibitors' satisfaction are between 0.78 and 0.90, also indicating a relatively high impact on exhibitors' satisfaction.
Figure 4 Standardization path of constructed model

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4 Conclusion

Understanding the impact factors of local residents and exhibitors' satisfaction of China-Eurasia Expo is important, since they are the key participants of the Expo. Therefore, this study divides the impact factors of satisfaction into local residents' satisfaction and exhibitors' satisfaction. According to the current research, this paper develops and hypothesizes a five-dimension model to measure local residents' satisfaction of the China-Eurasia Expo which consisting of promoting economic development, environmental protection, cultural quality, urban convenience and urban brand image. Empirical analysis results show that the path coefficients of cultural quality, urban convenience and urban brand image to local residents' satisfaction are greater than 0.90 which indicating relatively high impacts on local residents' satisfaction, while the path coefficient of degree of promoting economic development to residents' satisfaction is 0.695, indicating a relatively low impact on local residents' satisfaction. Based on the above analysis, this paper suggests that it is necessary for the expo to enhance locals' culture quality, improve urban convenience, prompt brand image, highlight communication function of culture and increase the city brand image when holding China-Eurasia Expo.
Besides, investigating factors affecting exhibitors satisfaction has significant managerial implications for the expo, for the quantity and quality of exhibitors directly affect the effectiveness of holding exhibition, and exhibitors' satisfaction significantly associated with retention willingness and loyalty. Based on the existing research, this paper constructs a conceptual model of impact factors of exhibitors' satisfaction which includes infrastructure, management level, service quality, organizing effect and advancement. The findings indicate that all the five path coefficients to exhibitors' satisfaction are higher than 0.7, suggesting high impacts on exhibitors' satisfaction.
In conclusion, holding China-Eurasia Expo has important economic and social value, which can not only drive the economic development, but also promotes cultural exchanges and local residents cultural quality, it is important to improve the infrastructure, management level and service quality.

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Funding

National Key R&D Program(2017YFB1400500)
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