The Effect of Online Channel Addition on Store Performance: Empirical Evidence from Chinese Chain Retailers
Yixin WANG, Qiguo GONG, Tingyan WANG, Xin TIAN
Journal of Systems Science and Information ›› 2021, Vol. 9 ›› Issue (4) : 356-377.
The Effect of Online Channel Addition on Store Performance: Empirical Evidence from Chinese Chain Retailers
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