The Effect of Online Channel Addition on Store Performance: Empirical Evidence from Chinese Chain Retailers

Yixin WANG, Qiguo GONG, Tingyan WANG, Xin TIAN

Journal of Systems Science and Information ›› 2021, Vol. 9 ›› Issue (4) : 356-377.

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Journal of Systems Science and Information ›› 2021, Vol. 9 ›› Issue (4) : 356-377. DOI: 10.21078/JSSI-2021-356-22
 

The Effect of Online Channel Addition on Store Performance: Empirical Evidence from Chinese Chain Retailers

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