Optimal Advertising Strategy for a Stackelberg Framework Under an Advertising-Driven Demand

Xiaozhen DAI, Zhenkai LOU

Journal of Systems Science and Information ›› 2023, Vol. 11 ›› Issue (3) : 378-389.

PDF(272 KB)
中国科学院数学与系统科学研究院期刊网
JSSI
PDF(272 KB)
Journal of Systems Science and Information ›› 2023, Vol. 11 ›› Issue (3) : 378-389. DOI: 10.21078/JSSI-2023-0005
 

Optimal Advertising Strategy for a Stackelberg Framework Under an Advertising-Driven Demand

    {{javascript:window.custom_author_en_index=0;}}
  • {{article.zuoZhe_EN}}
Author information +
History +

HeighLight

{{article.keyPoints_en}}

Abstract

{{article.zhaiyao_en}}

Key words

QR code of this article

Cite this article

EndNote

Ris (Procite)

Bibtex

Download Citations
{{article.zuoZheEn_L}}. {{article.title_en}}. Journal of Systems Science and Information, 2023, 11(3): 378-389 https://doi.org/10.21078/JSSI-2023-0005

References

Publishing order | Descend order by publishing year | Descend order by cited within

References

{{article.reference}}

Funding

RIGHTS & PERMISSIONS

{{article.copyrightStatement_en}}
{{article.copyrightLicense_en}}
PDF(272 KB)

Accesses

Citation

Detail
Sections
Recommended

/

〈 〉