How Media Richness Influences User Engagement in Short Videos? An Analysis of Key Factors

YU Cuicui, WANG Yi

Journal of Systems Science and Information ›› 2026, Vol. 14 ›› Issue (4) : 650-672.

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Journal of Systems Science and Information ›› 2026, Vol. 14 ›› Issue (4) : 650-672. DOI: 10.21078/JSSI-2025-0161
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How Media Richness Influences User Engagement in Short Videos? An Analysis of Key Factors

  • YU Cuicui(), WANG Yi()
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{{article.zuoZheEn_L}}. {{article.title_en}}. Journal of Systems Science and Information, 2026, 14(4): 650-672 https://doi.org/10.21078/JSSI-2025-0161

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