The Effect of Instant Messaging Social Media Platform Characteristics on Consumers' Purchase Intention: An Empirical Study of WeChat

Yi HUANG, Zhuo SUN, Adam PILOT, Hong ZHAO, Zongshui WANG

Journal of Systems Science and Information ›› 2022, Vol. 10 ›› Issue (1) : 65-83.

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中国科学院数学与系统科学研究院期刊网
JSSI
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Journal of Systems Science and Information ›› 2022, Vol. 10 ›› Issue (1) : 65-83. DOI: 10.21078/JSSI-2022-065-19
 

The Effect of Instant Messaging Social Media Platform Characteristics on Consumers' Purchase Intention: An Empirical Study of WeChat

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{{article.zuoZheEn_L}}. {{article.title_en}}. Journal of Systems Science and Information, 2022, 10(1): 65-83 https://doi.org/10.21078/JSSI-2022-065-19

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