Article
								
							
                        		Jie LI, Wenyi XUE, Fang YANG, Yakun LI
                        	
							
							
							
								
                            	
                            
                            
							
	                         	
	                         	
	                         	
	                         	
	                         	
	                         	
	                         	
	  							
	                         
							
								With the development of the electronic commerce, the electronic word-of-mouth (eWOM) has become important reference information for consumer shopping. EWOM has attracted considerable interest from researchers in the past decade. In this paper, a research review is conducted and an integrated framework is proposed on the effect of eWOM. The effect of eWOM are influenced by its characteristics, communicators, and other factors. The characteristics of eWOM include the source, the volume and the valence. The communicators of eWOM refer to the sender, the receiver and the relationship between them. In addition, dispersion and consistency, persistence and observability, anonymity and deception, and community engagement are related factors for the effect of eWOM.